ISC East is the premiere security trade show in the Northeast United States and Outsource continued to be a major presence at the event, which was held November 19 – 20, 2014 at the Javits Center in New York City. ISC East draws thousands of regional attendees including dealers, installers, IT and physical security systems integrators, consultants and specifiers, and end users of physical security.
ISC East is a great venue for Outsource to showcase why it is the country’s leading national wired systems staffing firm. In fact, 60% of ISC East attendees do not attend another Security Event, which makes it particularly important in terms of establishing relationships with area businesses. Outsource jumped on the opportunity and generated over 300 leads to connect with business representing over $12 billion dollars in total Buying Power.
The Outsource team spent the two-day event introducing the company to potential customers and explaining how Outsource is able to improve their bottom line by supplying alarm, CCTV, and access control technicians to systems integrators in the tri-state area, and beyond. Ashley Porges, a New York City-based Inside Sales Representative for the company added, “The idea of a company specializing in wired systems staffing is still kind of new to this part of the country.” According to Account Manager Jory Rubenstein, it seems to be quickly catching on: “The people we’re speaking to are responding well to our specialized service and they quickly realize that it makes good business sense.”
Summing up the experience, Business Development Manager Jake Durkee said, “ISC East is a great opportunity for us. We’ve been able to meet with a lot of people and let them know we are here to fulfill the needs of this market.” When asked about the 300 leads they were able to generate, Casey Merriman, who is the Territory Sales Manager out of the New York City office says, “It’s fantastic. We’re going to be busy!”
Some highlights of the event a Grand Opening Ceremony, a Crack the Tap Cocktail Reception, an onsite NASCAR Racing Experience, Autographing by NASCAR greats Randy and Corey LaJoie, SIA Honors Night, a Central Station Tour, and a NJESA Northern Membership. With over 200 exhibits to see, Outsource appreciates all of our clients that stopped by to say hello, and those new faces that we met for the first time.
The International Security Conference and Expo (ISC) trade shows–ISC East and ISC West—are sponsored by the Security Industry Association (SIA), which is based in Silver Springs, Maryland. Founded in 1969, SIA is an American trade association representing electronic and physical security solutions providers.
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